Strategic Hospitality
Iain Fenwick
Strategic Hospitality

Iain Fenwick

Managing Director

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Managing Director

Technology built around how businesses actually operate.

I work across hospitality technology, live event delivery and bespoke software engineering, identifying where friction exists and building the infrastructure to remove it.

Strategic Hospitality is building a connected hospitality technology ecosystem around the guest journey, operator workflow and the commercial opportunities that exist between them.

Operating Principle Friction is the Enemy of Revenue.

Three Connected Businesses

Technology. Events.
Bespoke Software.

Three businesses working across hospitality technology, live events and bespoke software engineering.

Strategic Hospitality
01 • Hospitality Technology Strategic Hospitality

A connected hospitality technology ecosystem built around the guest journey, operator workflow and commercial opportunity.

Explore Strategic Hospitality →
Fair City Events
02 • Live Events Fair City Events

Creating and operating festivals and live events, bringing together performers, venues, audiences, technology and commercial partnerships.

Explore Fair City Events →
Startup Agency
03 • Bespoke Software Startup Agency

Strategy and bespoke software engineering for operational problems that do not fit neatly into an off-the-shelf platform.

Explore Startup Agency →

Swipe through the businesses →

Strategic Hospitality

Inside the technology ecosystem.

Five focused platforms built around different parts of the hospitality journey.

Table Diary
Reservations & Floor Management Table Diary Visit Platform ↗
Catering Diary
Event Catering Operations Catering Diary Visit Platform ↗
Gift Vouchers
Digital Gift Voucher Sales Gift Vouchers Visit Platform ↗
Tickets Pro
Live Event Ticketing Tickets Pro Visit Platform ↗
Guest Relations
Digital Concierge Guest Relations Visit Platform ↗

Swipe through the portfolio →

Recognition

Award-winning innovation.

Excellence in Business Innovation Award Winner 2023

Excellence in Business Innovation • 2023

Excellence in Digital Media Award Winner 2023

Excellence in Digital Media • 2023

Strategic Hospitality

Explore the ecosystem.

Swipe through our hospitality technology portfolio, products and commercial model.

Strategic Hospitality brochure page 1
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Proven Results

Technology working in the real world.

Real feedback from businesses using technology we have designed and delivered.

★★★★★
“Guest Relations Cards have modernised member engagement. We can now push class updates and exclusive offers directly to our members' lock screens... a seamless, professional solution.”
Rachel Wrightson Bannatyne’s Perth
★★★★★
“Eliminated the need for costly printing... led to a significant increase in both direct rebookings and gift voucher sales. It's a clear revenue tool.”
Simona Petroia Premier Stays Fife

Swipe through the reviews →

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Swimming For Something Bigger
Support My Charity Swims

I swim every day and use my swimming to raise money for charities and causes close to my heart, particularly cancer charities.

View My GoFundMe →

Worked With Us?

Share your experience.

If we have worked together, your feedback helps other businesses understand what working with us is actually like.

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Strategic Hospitality

Start with the problem.

Whether it is hospitality technology, live events or bespoke software, the starting point is understanding where the friction exists.

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Strategic Hospitality Technology. Operations. Growth.

© 2026 Strategic Hospitality. All rights reserved.

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